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Archive for November, 2010
The Value of Direct Mail
What is the fastest growing and most used means of advertising? How many say television? How about radio, newspaper ads, blast emails or corporate sponsorships? While all these methods have proven to be useful, the number one means of advertising and still growing is direct mail. Direct mail is inexpensive, tangible, and can be personalized throughout the body making the recipient feel special. The personalization or variable data application increases the readership…