Davinci Graphics » General

The Value of Direct Mail

admin — Tue, 23 Nov 2010 16:13:24 +0000

What is the fastest growing and most used means of advertising? How many say television? How about radio, newspaper ads, blast emails or corporate sponsorships? While all these methods have proven to be useful, the number one means of advertising and still growing is direct mail. Direct mail is inexpensive, tangible, and can be personalized throughout the body making the recipient feel special. The personalization or variable data application increases the readership by 500% or more. Of course, the more potential customers who read your piece the greater the possibility one will have interest in what services or products you have to offer.

When I open my mailbox there are oodles of direct mail pieces jammed in there. The ones that say dear resident or occupant are the first to get tossed. This is followed by the thousands of coupons. The last to hit the can are the direct mail pieces that have my name on them and look more official. Rarely, if ever have I received a direct mail postcard with my name peppered through the body. These catch my attention and for whoever sent the piece, that’s 90% of the battle. I remember getting mailing after mailing from a tree trimming/landscaping service that addressed each postcard with “dear occupant”. When I contacted them and demonstrated how easy and attractive is was to address, barcode, and sort for bulk all at the same time we’re printing the cards, they were impressed. We now do all their mailings and printing.

In summary, if you don’t have a direct mail campaign in place, you should. Offering new and existing customers added incentive (discount specials, yearend sales, creative services) can and will help grow your sales and help your bottom line.

Round-Up of Print Designer Templates and Fonts

admin — Tue, 07 Sep 2010 19:30:29 +0000

Round Up articles are good for one thing, sharing the free stuff. Enjoy this payload of free fonts, templates, and other resources that will speed up your design processes.

Templates

How to Make an A5 Print Ready Leaflet InDesign CS5

Blank Adobe Creative Suite Business Card Templates

How to Create a Professional Magazine Layout

Design a Coffee Shop Menu Layout from Scratch with Photoshop and InDesign

Fonts

30 New Free High Quality Fonts

20 Fresh High Quality Free Fonts

25 Fresh High Quality Free Fonts

DaVinci Graphics T-Shirts!

admin — Fri, 07 May 2010 16:35:40 +0000

We sprung for t-shirts and they turned out awesome. Four different colors, blue, light blue, sea foam green, and white. We thank Spikes Trophies for them.

DaVinci Graphics Featured Around the Web

admin — Wed, 14 Apr 2010 12:38:14 +0000

DaVinci Graphics has been featured on three* separate CSS showcased around the web. Check out some of the sites that have deemed DaVinci feature worthy.
*As of April 14, 2010

The New Davinci Graphics

admin — Fri, 12 Feb 2010 13:50:40 +0000

Yes, this is the new look and feel for the Davinci Graphics Website. It’s been a long time in the making and still is not completely finished. We still need to add our portfolio items and the forms to the ordering page. Other than that you get comfortable with this site.

The goal is to let our customers keep constant contact with us through our site. Whether it be by blog, email, or order form this is where Davinci is available.